Gustavo von Ha's production is developed from several nuclei of works that operate within and outside the artistic system, acting on various image circulation platforms such as the internet, movie theaters, libraries, street commerce and the public place. His production, structured in a performative action, finds itself on the borders between reality and fiction, art and the market, public and private, authorial production and the cultural industry.

Von Ha works with the concept of verisimilitude, incorporating a version of himself in each work, questioning the role of the artist today. In his research, he brings up images, concepts and stories that are often silenced in Brazilian academic circles and in the history of art, revealing an interest in issues beyond hegemonic narratives.

His works are present in private and public collections, such as the Pinacoteca do Estado de São Paulo, MAM [Modern Art Museum of São Paulo], MAR [Rio Art Museum] and MAC-USP [Contemporary Art Museum of the University of São Paulo].